Watch Club

What Went Awry With AP and Swatch’s Royal Pop Launch

Chaos reigned as the collaboration between the inexpensive watchmaker and Royal Oak manufacturer was supposed to go on sale.
Shoppers queue outside a Swatch store Friday, May 15, two days ahead of the sales launch of the Royal Pop collaboration with Audemars Piguet.Photographer: Jose Sarmento Matos/Bloomberg
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Hello timepiece cognoscenti!

It’s Chris Rovzar, editor-at-large for Bloomberg Pursuits and your self-winding scribe for this newsletter.