Tech In Depth

Samsung and SK Hynix Still Look Like Bargains Compared to Tech Peers

South Korea’s top two companies have enthralled the nation but may still be underestimated

Graphs showing Samsung Electronics Co. and SK Hynix Co. stock prices displayed at the Korea Exchange (KRX) in Seoul. South Korea’s equity market has overtaken Canada’s as the world’s seventh largest, propelled by insatiable demand for chips powering artificial intelligence.Photographer: SeongJoon Cho/Bloomberg

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By Sangmi Cha

May 13, 2026 at 11:02 AM UTC

This article is for subscribers only.

Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Sangmi Cha delves into the epic rise of South Korea’s two biggest companies and the world’s most indispensable suppliers of a once-boring computing part.

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