K-Pop Draws Deal Hunters to South Korea’s Beauty Sector

Endorsements by K-pop stars are contributing to the success of beauty and cosmetics brands in South Korea, a fact not lost on investors and dealmakers.
Visitors explore exhibition booths and beauty-related products in Seoul.Photographer: Chris Jung/NurPhoto/Getty Images
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Hi, it’s Manuel Baigorri in Hong Kong, where I’ve been speaking with a couple of senior bankers at Bank of America about how K-Pop culture is helping to attract global investors to local beauty brands. Also today, UniCredit to take multibillion-euro hit on partial Russia exit.

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