Tech In Depth

Nintendo Under Pressure to Raise Switch 2 Prices to Protect Margins

With shares on their worst streak in a decade, investors signal displeasure
Attendees play on Nintendo’s Switch 2 consoles at the Tokyo Game Show.Photographer: Kiyoshi Ota/Bloomberg
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Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Takashi Mochizuki and Alice French look at the contrast between Nintendo’s business success and faltering share price.

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