Tech In Depth

Cook’s Apple Career Offers Wisdom on How to Deal with China

The outgoing CEO developed a playbook for success in the world’s No. 2 economy

Tim Cook, CEO of Apple, attends the China Development Forum in Beijing in March.Photographer: Qilai Shen/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Yuan Gao

April 21, 2026 at 11:02 AM UTC

This article is for subscribers only.

Welcome to Tech In Depth, our daily newsletter about the business of tech from Bloomberg’s journalists around the world. Today, Gao Yuan looks back on Tim Cook’s work building collaboration between the US and China.

Tim Cook by the numbers: With Cook as CEO, Apple added $3.66 trillion in market value. Read our detailed account of how far the company grew under the outgoing chief’s leadership. We measure by users, dollars, sales and acres.