Power On

Apple ‘Ultra’ Products Expansion Is Up Next After MacBook Neo Launch

Also: New iMacs Are in the Works
A citrus MacBook Neo.Photographer: Adam Gray/Bloomberg
Lock
This article is for subscribers only.

Apple has taken the wraps off its $599 MacBook Neo, entering new territory in a way that could shake up the computer market. At the same time, it plans to push deeper into the high end with more Ultra devices. Also: The company aims to use 3D-printed aluminum, and it’s refreshing the iMac with new colors.

Last week in Power On: Apple’s touch-screen MacBook will stop well short of a Mac-iPad hybrid.