What Do You Need to Launch an ETF? At Least $250,000 and an Idea

White-label firms can help you build your own ETF, for a price
Photographer: Freya Ingrid Morales/Bloomberg
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Welcome to ETF IQ, a weekly newsletter dedicated to the $19 trillion global ETF industry. I’m Bloomberg News reporter and anchor Katie Greifeld.

There’s an ETF for everything, and it feels like everyone who’s anyone has their own. But let’s say you don’t. What’s an aspiring issuer to do?