Power On

Apple Prepares to Kick Off 2026 With the iPhone 17e, New iPads and Macs

Apple’s Tim Cook.
Photographer: David Paul Morris/Bloomberg

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By Mark Gurman

February 8, 2026 at 1:00 PM UTC

This article is for subscribers only.

Apple is going to begin a 2026 product blitz with the iPhone 17e, updated iPads and fresh Macs. Also: Here’s exactly what CEO Tim Cook told employees about immigration, artificial intelligence and the company’s 50th anniversary during an all-hands meeting. Lastly, the iPhone maker scales back plans for a major new health service.

Last week in Power On: Apple’s historic quarter doesn’t change the need for an AI reckoning.