Business of Sports

NFL Adding 18th Game Looks in Doubt

Bloomberg reporters at the Super Bowl riff on what they’ve seen and heard this week.

Fans walk around the Fan Experience prior to Super Bowl LX at Moscone Center in San Francisco on Feb. 4.Photographer: Ishika Samant/Getty Images

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By Randall Williams, Hannah Miller, and Vanessa Perdomo

February 6, 2026 at 8:01 PM UTC

This article is for subscribers only.

Someone needs to have a word with the god that does the sports schedule. Friday is the Opening Ceremony of the Winter Olympics, and Sunday is the Super Bowl. And in Europe, the Six Nations, an annual, quasi-religious rugby tournament, also kicked off on Thursday with more games this weekend. I know sports always clash, but a lot of people who go to a Super Bowl or a Six Nations game probably go skiing as well. Maybe stagger it.

This week, we’ve sent some intrepid reporters to the wilds of San Francisco to report on the hype of Super Bowl week. Also, check out our Big Take on how gambling pros are using prediction markets at the Super Bowl and a look at what the big game could mean for the Bay Area. If still you need a winter sports hit, then also read our look into a possible ski cartel.