Business of Food

Soaring Coffee Prices Can’t Keep Addicts From Their Fix

The caffeine habit is hard to kick and cost-conscious coffee drinkers are resorting to any means necessary.

TikTok is overflowing with hacks, tips, and budget-friendly brewing tutorials on best ways for emulating the coffee shop experience.

Photographer: Dimas Ardian/Bloomberg
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Welcome to the Business of Food newsletter, covering how the world feeds itself in a changing economy and climate. This week, Harry Black looks at the morning habit that’s not easy to kick. Any tips or feedback? Email food czar Agnieszka de Sousa. And if you aren’t yet signed up to receive this newsletter, please do so here.

Out of her dorm in Barcelona, 20-year-old American college student Gill Riley demonstrates how she makes a perfect latte, frothing oat milk in a French press. "It has been like the best life hack,” she says in her TikTok video.