Businessweek Daily

Zara Pursues Its American Dream at Full Price

The Spanish retailer hasn’t bought into the expansion of Black Friday sales as it adds US locations.

The US is Zara’s second-largest market by sales.

Photographer: Getty Images

On Amazon.com, it’s already “Black Friday Week.” Gap’s Old Navy brand is offering a Black Friday “pre-show.” And Macy’s says its “epic deals” are already here. But there’s one retailer that’s containing its holiday discounts to just the day after Thanksgiving: Zara. As Bloomberg News’ Clara Hernanz Lizarraga writes today, that doesn’t mean the company is ignoring the American market. Plus: The longevity of a chip is a big unknown in the artificial intelligence boom.

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