Zara Pursues Its American Dream at Full Price
The Spanish retailer hasn’t bought into the expansion of Black Friday sales as it adds US locations.
The US is Zara’s second-largest market by sales.
Photographer: Getty Images
On Amazon.com, it’s already “Black Friday Week.” Gap’s Old Navy brand is offering a Black Friday “pre-show.” And Macy’s says its “epic deals” are already here. But there’s one retailer that’s containing its holiday discounts to just the day after Thanksgiving: Zara. As Bloomberg News’ Clara Hernanz Lizarraga writes today, that doesn’t mean the company is ignoring the American market. Plus: The longevity of a chip is a big unknown in the artificial intelligence boom.
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