UEFA’s Champions League Rights Deal Is How You Run an Auction
The organization upped the value of its media deal in top European markets more than 20%.
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Welcome to the Business of Sports newsletter. This week it’s a media focus special. We look at how the NFL is using Thanksgiving as a flex and analyze the Champions League media rights auction. We’ve also got gossip on the WNBA, tech bro billionaires and gamblers.
If you haven’t yet, please read our fun sneaker breakup story starring Stephen Curry and Under Armour. As always, send us any feedback, tips or ideas here . If you aren’t yet signed up to receive this newsletter, you can do so here .