Colleges Are Turning Football Fields Into Prime Ad Space
Universities are desperate to find new ways to generate revenue to pay for their sports departments.
The Walmart logo painted on the field before a game between the Arkansas Razorbacks and the UAB Blazers at Donald W. Reynolds Razorback Stadium in 2024.Photographer: Wesley Hitt/Getty Images
This week we look at how colleges are turning their football fields and uniforms into prime ad space, the WNBA’s drama and glimpse into how Toronto is losing its mind.
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