Business of Sports

Robinhood's Lucrative Push Into NFL Sundays

The stock trading platform is expanding deeper into sports through prediction markets.
Robinhood recently began allowing users to use prediction markets to invest in the outcome of NFL games.Photographer: Justin Edmonds/Getty Images
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Welcome to the Business of Sports newsletter. This week we look at the hot world of prediction markets in sports, which are invading the US — what could possibly go wrong there — and take stock of Red Bull’s money machine. And check out this piece on all the ways colleges in America are raising cash to pay athletes.

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