Automakers Turn to EV Pickups to Try and Redefine ‘Affordable'

The top-selling vehicle in the US last year was a pickup. Second place? Also a pickup. (They were the Ford F-Series and GMC Sierra respectively, for those keeping score.)

So it’s perhaps no surprise that two of the more exciting EV announcements this year have been pickups, with Ford promising one for under $30,000 and Jeff Bezos-backed startup Slate Auto offering one in the mid-$20,000s. Just don’t expect speakers with the Slate model at that price.