Podcasters Are Making Millions Through Live Events
Podcasting’s biggest stars are expanding into merch, live events and more.
Mark Zuckerberg, CEO of Meta Platforms, left, with podcast hosts Ben Gilbert, center, and David Rosenthal during the Acquired LIVE event in San Francisco in September 2024.
Photographer: Bloomberg
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Hey, everyone. Welcome back to Soundbite. In recent years, people have talked generally about how big of an opportunity live events represent for podcasts, but we have yet to see reports about the potential size of this market. Today, we put some numbers behind the speculation.
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