Apple to Kick Off Three-Year Plan to Reinvent Its Iconic iPhone
Apple Chief Executive Officer Tim Cook unveils the iPhone X.
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Apple is weeks away from its big product launch event, where it will lay the foundation for a once-in-a-generation iPhone overhaul. Also: The company talks with Google about using Gemini to power Siri, and it raises the price of TV+. Lastly, Apple loses yet another AI executive to Meta.
Last week in Power On: Apple’s Vision Pro is suffering from a lack of immersive video.