Spotify Emphasizes Human Curators as It Pushes Into Al-Driven Playlists
The streaming giant has recently put its editorial team in the public eye despite previously barring them from the spotlight
During a fraught time for the music industry, Spotify is playing up the role of its human curators
Photographer: Tiffany Hagler-Geard/BloombergThis article is for subscribers only.
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Today, after years of trumpeting the potential of its algorithmic playlists and artificial intelligence to customize curation, Spotify Technology SA is taking a very different tack publicly. Over the past few months, it’s suddenly been hyping up… humans? We’ll discuss.