Celebrities Are Returning to the Crypto Salesforce

An attendee wears a Crypto Mafia necklace during the Bitcoin 2025 conference in Las Vegas last month.

Photographer: Ronda Churchill/Bloomberg
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Olga Kharif moonlights as a celebrity reporter to explore how A-listers are once again pitching crypto projects.

As he was walking into a dinner with holders of President Donald Trump’s memecoin on May 22, retired NBA player Lamar Odom was pitching his own token on social network X: $Odom.