Jony Ive’s OpenAI Deal Puts Pressure on Apple to Find Next Big Thing
Jony Ive and Tim Cook look at an iPhone.
Photographer: Justin Sullivan/Getty Images North AmericaThis article is for subscribers only.
Jony Ive’s deal with OpenAI should cause major shockwaves at Apple, especially after a design-team brain drain and struggles in artificial intelligence. Also: Apple plans Meta-like smart glasses for late next year, and Trump threatens a 25% smartphone tariff. Looking ahead to WWDC, we have the latest details on the company’s operating system redesign plan and what’s likely to be its biggest AI announcement.
Last week in Power On: Apple’s $100 billion-a-year App Store will never be the same.