Apple Reaches Critical Juncture With Tariffs, AI and Services Turmoil
Tim Cook
Photographer: David Paul Morris/BloombergThis article is for subscribers only.
Apple is facing one of its toughest periods yet as it copes with the threat of tariffs, supply chain challenges, AI struggles and potential turmoil in its services business. Also: The company’s China AI launch will likely be part of iOS 18.6, reorganizations extend to Apple’s music and global affairs teams, and flying taxi startup Archer hires a new head of AI.
Last week in Power On: Apple begins breaking up its AI team with changes to Siri and robotics groups.