Soundbite

Trump’s Podcast Strategy Turns Niche and Friendly

Meanwhile, top Democrats are starting to engage more with the broad, mass-market podcasts 

Karoline Leavitt, White House press secretary, during a news conference in the James S. Brady Press Briefing Room of the White House in Washington, DC, US, on Friday, April 11, 2025. 

Photographer: Francis Chung/Politico
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Hello, and welcome back to Soundbite. This week, following the so-called “podcast election,” President Donald Trump and his administration have continued to court microphone-wielding media, but not in the way we might have expected. If you aren’t already subscribed to this newsletter, please do so here.

Before we get into the main topic, here’s what I’m reading this week: