Power On

Apple iPhone Price Hikes Are Now Looking Possible in the US

Apple's plan to counter tariffs includes stocking US with more India-made iPhones.

Apple Chief Executive Officer Tim Cook holding the iPhone 16 Pro Max.

Photographer: David Paul Morris/Bloomberg
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After years of avoiding iPhone price hikes in the US, Apple could finally be forced to make increases. Also: The iPhone 17’s design takes shape; the company’s smart home hub remains in flux; and the first iOS 18.5 beta version is released ahead of WWDC.

Last week in Power On: Apple readies its biggest health push yet with a new AI doctor and revamped app.