Tech In Depth

Amazon Pitches Alexa AI to Enhance Customers’ Loyalty to Prime

Alexa+ signage during an unveiling event last week in New York.

Photographer: Michael Nagle/Bloomberg
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Welcome to Tech In Depth, our revamped daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Matt Day looks at Amazon’s plan to make money from an AI-enhanced Alexa.

Google tests AI search: The company unveiled a new artificial intelligence mode for search that it hopes will provide users answers to more complicated questions that can’t be asked in a simple query.