Apple Abandons Budget Smartphone Market With the iPhone 16e

Apple’s Tim Cook opens a retail store in China.
Photographer: Bloomberg/Bloomberg

Provide news feedback or report an error

Confidential tip?

Send a tip to our reporters

Site feedback:

Take our Survey

By Mark Gurman

February 23, 2025 at 1:00 PM UTC

This article is for subscribers only.

Last week, Apple introduced the long-awaited successor to the iPhone SE: the iPhone 16e. In doing so, it all but abandoned the budget smartphone market. Also: The company prepares to launch the M4 MacBook Air and confirms that Apple Intelligence is coming to the Vision Pro. Plus, startup Humane sells itself to HP and shuts down the Ai Pin, and we have an inside look at Apple’s plan to merge its new modem component with the main chips in its devices.

Last week in Power On: Apple and Meta are set to battle over humanoid robots.