Do Marketers Need to Be Writing for AI?
Plus, US-EU tariff watch and the chances of a peace deal in Ukraine.
Sam Altman, chief executive officer of OpenAI, speaks during the Transforming Business through AI Conference in Tokyo, Japan, on Monday, Feb. 3, 2025.
Photographer: Kosuke Okahara/BloombergWelcome back to The Forecast, where we help you think about the future — from next week to next decade.
This week we’re looking at whether authors will write to influence AIs, what to watch for in an EU-US trade war, the chances of a peace deal in Ukraine and the decline of orange juice.