Tech In Depth

OpenAI’s New AI Agent Requires Lots of Adult Supervision

The startup’s newest tool can buy you makeup and a snack, but it will ask many questions first.

The OpenAI logo.

Photographer: Andrey Rudakov/Bloomberg
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Welcome to Tech In Depth, our revamped daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Rachel Metz tests out whether OpenAI’s new agent can be the personal assistant she’s always dreamed of having.

Mark Zuckerberg’s confidence: The Meta chief executive officer predicted a “really big year” in which the social media company’s “highly intelligent and personalized AI assistant” will reach more than 1 billion people on its platforms.