Tech In Depth

DeepSeek’s AI Achievement Flips the Script for Big Tech Earnings

A logo for Chinese AI startup DeepSeek.

Photographer: Andrey Rudakov/Bloomberg
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Welcome to Tech In Depth, our revamped daily newsletter with reporting and analysis about the business of tech from Bloomberg’s journalists around the world. Today, Ian King writes that the announcement of a new, cheaper AI model from Chinese startup DeepSeek will force big tech executives to respond to a different set of questions when they release quarterly results beginning later this week.

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