Vanguard’s VOO Is on the Brink of Ending State Street's Reign

Nearly $18 billion has flowed into VOO in the opening days of 2025.

State Street Global Advisors SPDR S&P 500 ETF Trust (SPY) signage on the floor of the New York Stock Exchange (NYSE) in New York, US.

Photographer: Michael Nagle/Bloomberg
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Vanguard is on the cusp of a coup as investors shovel ungodly sums of money into the firm’s S&P 500 ETF (ticker VOO).