Zuckerberg Rewrites His Free-Speech Ideals Again

It’s a new era for content moderation at Facebook and Instagram. Businessweek senior reporter Max Chafkin explains how the changes are, and are not, a surprise. Plus: Are nonalcoholic drinks a good product for recovering addicts? If this email was forwarded to you, click here to sign up.

One of the things that makes Meta Platforms Inc. CEO Mark Zuckerberg something of a comic figure in the tech world is that there’s no one in Silicon Valley—and maybe no other domain, save Hollywood—who’s as invested in conveying authenticity while also being so nakedly inauthentic. Zuckerberg is an Instagram hashtag come to life–an uber-nerd in the middle of an alpha rebrand, who somehow can’t help but come off as hopelessly, incurably beta. In his announcement on Tuesday about a set of changes at Facebook and Instagram, he managed to simultaneously kowtow to a onetime political adversary while explicitly aping the actions of an entrepreneur who’s spent a good part of the past two years threatening to beat him up.