One Word Describes Jaguar’s New Concept: Brutal
Enough about the rebranding. Here’s the car. Plus: The race to map a mouse’s brain.
Jaguar’s Type 00, unveiled on Monday at Art Basel in Miami.
Photographer: Jason Koerner/Getty ImagesJaguar’s recent ad rollout raised a lot of questions about just what the luxury car brand was thinking. Yesterday we got another insight when the company revealed its Type 00 design. Bloomberg Pursuits’ car expert, Hannah Elliott, is here with her interpretation. Plus: A California lab is working on mapping the brain in half the time for 100 times cheaper. If this email was forwarded to you, click here to sign up .
On Monday night, Jaguar unveiled in Miami the concept car that’s the linchpin to its new identity. Not two weeks earlier, a preview video of the rebranding earned near total evisceration across social media and news channels for its radical divergence from the British automaker’s heritage.