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Three Media Moguls Are Playing a Game of Chicken

Streaming services have three choices to catch up with Netflix. We examine the pros and cons of each one.

Photographer: Kyle Grillot/Bloomberg

Netflix has invited senior leaders from the three major talent agencies to its offices next week so that chief Content Officer Bela Bajaria can host a show-and-tell alongside some top executives.

While the company hasn’t specified why it’s inviting agents — it does this every year or so — Bajaria & Co. have started pitching select partners on taking less money up front with the potential of getting more later based on success. (I wrote about different experiments with this business model earlier this year.)