Porsche, Mercedes Tap 24-Year-Old Adviser to Win Over Zoomers
Germany’s carmakers are seeking outside help to hire and sell to Gen Z.
Yaël Meier, left, Jo Dietrich
Photographers: Remo Neuhaus & Dominik Lindegger
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For decades, when Germany’s automakers wanted to drum up sales of their sedans and sports cars with first-time buyers, they would call on their hundreds of marketing pros or, in a pinch, a big-name ad agency. This year, they’ve started looking to a 24-year-old named Yaël Meier.