Business of Sports: Will the NFL’s Bet on South America Work?
A mural of Philadelphia Eagles quarterback Jalen Hurts and Green Bay Packers quarterback Jordan Love in Sao Paulo, Brazil. The NFL is hosting its first game in South America, where football dominates and the American version is a niche sport.
Photographer: Tuane Fernandes/BloombergWelcome to the Business of Sports newsletter. The calendar is heating up with the NFL in Brazil (read why here), European football underway and MLB’s playoff chase. We did our part this week with the Power Players Summit in New York, where a team owner said the global sports industry might be worth $3 trillion and Steph Curry nearly forgot his gold medal.
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