ESPN’s Pitch for a Post-Cable Future Starts With Football
Monday Night Football network plots streaming expansion, plays hardball with DirecTV
Later this month, Warner Bros. Discovery is hoping to start charging customers of its Max streaming service an extra $10 a month if they want to watch sports like the National Basketball Association and Major League Baseball.
It’s a long-delayed effort by the media giant to figure out a streaming strategy for its collection of sports rights. Sports are currently free, and it’s possible the rollout of the paid plan will remain on hold. Negotiating for the rights with all of its partners has been a challenge.