Apple's AI Efforts:

AI Features Unveiled

Apple Intelligence Has a Long Way to Go to Match Its Marketing Hype

An Apple customer uses an iPhone 15 Pro. — An Apple customer uses an iPhone 15 Pro.Photographer: Krisztian Bocsi/Bloomberg

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August 4, 2024 at 12:45 PM UTC

The first preview of Apple Intelligence for developers shows just how far the company has to go to live up to the hype. Also: Apple reshuffles its design team leadership; expect the iPhone 16 before Apple Intelligence; and the company returns to revenue growth.

Last time in Power On: The Apple Watch is getting bigger screens but a similar look.