College Athletes’ Earnings to Top $2 Billion by 2026
Spending on Name, Image, and Likeness (NIL) deals continues to grow rapidly.
Bronny James and his father LeBron in 2023. Maybe talking about how image rights.
Photographer: Alex Bierens de Haan/Getty ImagesWelcome to the Business of Sports newsletter. You remember that crazy Peter Thiel-backed idea about getting drugged-up athletes to race each other? It’s in talks to raise $300 million. Of course it is.
This week, we look at how much money the kids are making, and trying to make sense of the Celtics sale. And if you aren’t yet signed up to receive this newsletter, you can do so here. Send your feedback here.