Watches

The Secret to Rolex’s Massive Success Isn’t Actually the Watches

The author of a new book on the watchmaker has insight onto how it built its reputation. Plus, red-hot Rexhep Rexhepi speaks, and the latest key releases — all in our Watch Club newsletter.

Rolex Daytona watches.

Photographer: Chris Rovzar/Bloomberg

Greetings Watch Nerds,

It’s Andy Hoffman in Geneva here, taking over for Chris Rovzar for the June edition of the Watch Club newsletter.