Paris Olympics Won’t Get You Drunk: Business of Sports
Corona Cero alcohol-free beer on the move on a production line at the Anheuser-Busch InBev
Photographer: Kenzo Tribouillard/AFP/Getty Images
Welcome to the Business of Sports newsletter. This week’s newsletter is sort of French themed. We talk about the historic but changing vibe of beer companies sponsoring sporting events and also the total farce that’s going on in French football.
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Hi, it’s Sabah. The Olympic Games in Paris are just weeks away, and for the first time in history, one of its major global partners is a beer brand.