Ticker Shortage Hits Wall Street’s $9 Trillion ETF Machine
What happens when the buzzy names are taken?
A trader works on the floor of the New York Stock Exchange (NYSE) in New York, US.
Photographer: Michael Nagle/BloombergWelcome to ETF IQ, a weekly newsletter dedicated to the $12 trillion global ETF industry. I'm Bloomberg News reporter and anchor Katie Greifeld.
Securing a catchy ticker can be a make-or-break mission for a new fund. That’s getting harder to do in the $9 trillion US exchange-traded fund industry.