Trump Versus Biden Advertising Windfall is No Panacea for Broadcasters
A bartender watches the U.S. presidential debate between Donald Trump and Joe Biden in 2020.
Photographer: Emily Elconin/BloombergThis article is for subscribers only.
Welcome to The Brink. I’m Nataly Pak, a reporter in New York, where I’ve been looking at the woes facing broadcasters ahead of the US election later this year. We also have news on WeWork, Atos and Chinese developers. Follow this link to subscribe. Send us feedback and tips at debtnews@bloomberg.net or DM on X to @natalynpak.
Election season — usually a time of windfall ad revenue for US broadcasters — may not be enough to buoy an industry facing ever-more financial strain.