Work Shift

How Side Hustles Are Turning into Real Businesses

The opportunity for people to start businesses as side hustles — and to grow them into something robust and sustainable — is better now than ever. 

Photographer: Stefan Wermuth/Bloomberg

Hi, Jo Constantz here. Welcome to our weekly Work Shift newsletter. This edition is about side hustles. We want to hear from you, so send me your thoughts on today’s topic and any other aspects of how work works. If you're coming to us by way of a friend or colleague, please consider signing up.

New data from payroll company Gusto shows that 44% of new business owners in the US launched their ventures while working part- or full-time last year. That’s up from 27% in 2022.