Mobile Game Ads Are Boosting Podcast Follower Counts
At least nine of the current top 50 shows on Apple Podcasts have been promoted in mobile games
For some podcasters, the path to prominence runs through mobile video-games
Photographer: Westend61/Getty ImagesWelcome back to Soundbite. In 2022, I wrote about a company that was boosting podcasters’ downloads through ads in mobile games. Today’s column is a continuation of that theme but with a new twist. As always, reach me through email, and if you haven’t yet subscribed to this newsletter, please do so here . Tell a friend to sign up, too.
But first, here are a couple stories I’m reading: