NBA Enters All-Star Weekend Still Looking for Next Big Star
LeBron James had crossover appeal that helped draw casual fans to the NBA. Now the league is looking for his successor.
(Photo by Sean M. Haffey/Getty Images)
Welcome to the Business of Sports newsletter. This week, catch our latest Lessons & Investments episode with Naomi Osaka, but first we go star hunting. And if you aren’t yet signed up to receive this newsletter, you can do so here.
Hi, it’s Ira. Were you one of the more than 18 million people who stayed up after the Super Bowl last weekend to watch the series premiere of Tracker on CBS? Perhaps you were amped to see Justin Hartley as “mysterious reward seeker” Colter Shaw? Or maybe you fell asleep in front of the TV. Either way, following the Super Bowl is the best thing that can happen to a TV show.