How to Sell EVs in an Increasingly Crowded Marketplace
Carmakers will increasingly look to make their models smarter than the rest.
Cameras and Lidar sensors mounted to a demonstration model of a Yangwang U8 electric vehicle at BYD's headquarters in Shenzhen, China.
Photographer: Qilai Shen/BloombergThanks for reading Hyperdrive, Bloomberg’s newsletter on the future of the auto world.
In many parts of the world, it’s getting more difficult to sell electric vehicles. Subsidies aren’t as plentiful or generous as they used to be, and competition is fierce with even market leaders like Tesla and BYD slashing prices and growing more slowly.