Superhero Fans’ Commitment to the Marvel Universe Is Fading
Another challenge for Disney. Plus: Private equity courts millionaires.
Brie Larson in The Marvels.
Courtesy: Marvel
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On Nov. 10, Marvel will release the 33rd film in its Marvel Cinematic Universe (MCU), The Marvels—a cocktail of intergalactic combat, superhuman powers and man-eating kittens with tentacles for tongues. It’s the sequel to Captain Marvel, the 2019 picture starring Brie Larson in the lead role that made more than $1 billion at the box office. But The Marvels, which cost more than $200 million to produce and millions more to market, is already looking challenged. Opening weekend is expected to pull in less than half the $153 million in ticket sales Captain Marvel did in its debut, raising existential questions about the future of the Marvel franchise.