Vision Pro Is Unlikely to Be the Growth Engine Apple Needs Right Now

Tim Cook with the Apple Vision Pro.

Photographer: Philip Pacheco/Bloomberg

Apple is in need of a new growth engine, but its sales strategy for the Vision Pro won’t provide it. Also: An in-depth look at the company’s decadelong health initiative — including what’s planned for the Apple Watch — and the first M3 Macs debut.

Last week in Power On: Apple set to unveil a trio of M3 chips alongside new iMac and MacBook Pro models.