Apple Looks to Regain Chip Bragging Rights With Trio of M3 Processors

Just ahead of Halloween, Apple is set to unveil the M3 chip line, new MacBook Pros and an updated iMac at a “Scary Fast”-themed event. Also: The company prepares a total overhaul of AirPods; prices for TV+ and other Apple services go up; and the TV app is getting a revamp later this year.

Last week in Power On: Inside Apple’s big plan to bring generative AI to its products.