Fake Meat Looks for Revival After Boom Fizzles Out
Packages of beef are displayed for sale alongside Impossible Burger plant based meat during the Impossible Foods grocery store product launch in Los Angeles, 2019.
Photographer: Patrick T. Fallon/BloombergFewer and healthier ingredients, lower prices and better taste. They’re some of the solutions the ailing alternative proteins industry is looking for to revive its fortunes.
Sales of vegan burgers, nuggets or eggs have struggled as rampant food inflation and the cost-of-living crisis force consumers to cut back on premium items. Plus, health concerns about heavily processed products are killing peoples’ appetite.