In Huobi’s HTX Rebrand, the Echoes of FTX Go Beyond the Name
Justin Sun, founder of Tron and ‘adviser’ to Huobi, sports an HTX t-shirt in Singapore to tout the crypto exchange’s rebrand.
Photographer: Joseph Nair/BloombergIn this issue of the Bloomberg newsletter, Emily Nicolle sees deeper meaning in a crypto rebrand:
Crypto is all about reinvention — from blockchains splitting into new networks to failed founders rising from the ashes of collapsed endeavors to pitch their next big thing. This mentality relies on the hope that traders, much like the sector’s omnipresent hype cycle, will have short memories and be all too willing to overlook past indiscretions, if the promise of tomorrow looks profitable enough.